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Lexus Blend Out - Sports Illustrated Ad

/ 2 min read

project, augmented reality, interactive advertising, lexus, sports illustrated

Lexus Blend Out - Sports Illustrated Ad

Lexus' Sports Illustrated Swimsuit Ad Brings Models To Life : News : Saatchi & Saatchi saatchi.com
El Segundo, Ca - The 2014 Lexus IS has a bold new design, which makes it impossible to blend into the scenery.  Recognizing that some beauty is impossible to camouflage, Team One created an interactive ad based on the concept of "Blending Out" for the Sports Illustrated Swimsuit Issue that allows readers to use their mobile phones to view videos of swimsuit models walking on the printed page. "Blend Out" is a four-page interactive experience. To create it, Team One cast three swimsuit models to pose with the Lexus IS on a set that they designed and then built from…

Blending Print and Digital Media with Augmented Reality

Role: Creative Technologist

Technologies: Augmented Reality, Video Production, Mobile Integration

Focus Areas: Interactive Advertising, Augmented Reality

Project Overview

The Lexus Blend Out project was an interactive print ad created for the 2013 Sports Illustrated Swimsuit Issue. The ad featured swimsuit models camouflaged into the environment, revealed only by using a smartphone. Readers could scan a QR code to unlock a video experience, bringing the ad to life and revealing both the models and the Lexus IS. This campaign seamlessly combined print and digital media to create a unique and engaging experience.

Key Contributions

  • Augmented Reality Integration: Implemented AR technology to merge print and digital experiences, creating an immersive interaction between physical and digital media.
  • Interactive Ad Design: Designed a four-page interactive experience that utilized QR codes and mobile integration to bring the ad to life through video.
  • User Engagement: Developed visually captivating elements that blended body painting, high-contrast lighting, and AR technology to create a memorable experience for readers.

Impact

The Blend Out ad set a new standard for print advertising by pushing the boundaries of traditional media. It demonstrated how technology could enhance viewer engagement with print, transforming a standard magazine ad into an immersive experience.

Outcome

This project showcased how augmented reality could revolutionize print advertising, solidifying Lexus’ image as an innovative brand. The success of the campaign opened doors for further exploration into interactive and immersive ad strategies.

Additional Involvement

Following this project, I continued to work on creative advertising campaigns that blend digital and physical media to create engaging user experiences.