Lexus CinePrint™ with Sports Illustrated

Innovating Print Ads with Digital Media

Role: Creative Technologist

Technologies: CinePrint, Video, Print, AR

Focus Areas: Interactive Advertising, Print Innovation

FWA Mobile Site of the Day

Project Overview

The Lexus CinePrint™ project was an innovative advertising campaign that combined traditional print with digital media. Users could place an iPad behind a magazine page to activate a visual and auditory experience, bringing the Lexus 2013 ES to life with animated visuals and sound. This multi-sensory approach created a tactile and engaging connection with the audience, blending the physical and digital worlds in a new way.

Key Contributions

CinePrint™ Technology: Utilized innovative technology to merge print and digital media, creating a unique interactive experience.
Video and Print Integration: Integrated video content with traditional print ads, allowing users to engage with the ad in a multi-sensory way.
Engagement Strategy: Developed a new way to connect with audiences through a tactile, immersive experience that blurred the lines between digital and physical advertising.

Impact

The CinePrint™ campaign set a new standard for interactive advertising, combining the best of both print and digital worlds. It demonstrated how traditional media could be revitalized with modern technology, creating a more engaging and memorable experience for viewers.

Outcome

This project showcased the potential of combining print and digital technologies, enhancing brand engagement and offering a novel experience that captivated audiences. The success of this campaign led to further exploration of interactive and immersive advertising strategies.

Additional Involvement

Following this project, I continued to explore how digital and physical media could be integrated to create unique and engaging advertising experiences.